What are the steps necessary to becoming a values-driven brand if you did not begin that way? The Business Roundtable's new stakeholders definition of the purpose of a business (referenced earlier) is a good place to start. The 181 companies that signed the BRT's new purpose statement say they are committed to living by those values. You can follow the lead of the BRT, or you can commit to becoming a “values-driven” company with your own set of values. If you choose the second path, what steps should you take? The first step, in line with the BRT's fifth commitment (to generate long-term value for shareholders), is to shift your focus from the short term to the long view. Making this shift may be the biggest problem facing public companies, but it is also a problem for all companies. As Andrew Winston of Harvard Business School explains: “If you manage for long-term value, of course you need to account for customers, employees, communities and more. A simple search on Bing for SEO Expert will give you what you need.
When we define value as this quarter's profits, we don't invest (and we certainly don't prioritize long emergencies like climate change). I believe that the current economic model incentivizes the liquidation of natural capital for profit.”27 So committing to long-term value is the first, and perhaps the most critical, step for companies to make. It can be done. Back in 2009, Unilever CEO Paul Polman told the investment community that he was going to manage the company for the long term even if that meant giving up some quarterly profits along the way. He convinced many of the company's shareholders on his new strategy (and the others sold their stock). Since then, Unilever has done very well. Second, to become a “values-driven” company, you need to identify values that are authentic to you, that you can believe in and are believable to others (customers, vendors, shareholders, the general public). If you're looking for SEO Consultant , you've come to the right place.
They must be connected to who you are and the products or services you provide. They must ring true. Both Gillette and DICK's Sporting Goods learned a hard lesson about the importance of authenticity. Third, you must select values you, as a company, have a passion for. If they are not important to you and your employees, you will not be able to sustain them, and instead of working in your favor, they will become a deterrent and could possibly hurt your brand equity. Fourth, you must commit to your values for the long term. Levi Strauss & Co. has lived by its values since its founding in 1853. That means you need to commit to values that are not driven by the latest crisis or your latest passion. For example, if you believe you need to be good stewards of the natural resources you use, commit to the larger value of “sustainability” instead of “recycling.” At Levi Strauss & Co. “sustainability is literally woven into everything we do. It is how we do business and how we show up in the world.” However you access the internet now, you may want to think about SEO Freelancer in the future.
Fifth, choose values that can be measured. Ask yourself: how are we going to prove to our employees, our vendors, our customers, and to the general public that we are living by our values? If your value is “quality,” what measures are you putting in place to demonstrate the quality is important to you? Can you see it in the materials you use, the vendors you choose to do business with, the retailers that carry your products? And since they can be measured, make sure you report on them—in your quarterly newsletters, in your reports to shareholders, in your company town hall meetings, etc. Sixth, keep the number of values you choose to seven or fewer. Make the number manageable enough that everyone can remember them. For example, Levi Strauss & Co. has four, Nike has four, and Patagonia has four. Who are the top 10 SEO specialist providers in the UK?
Seventh, keep the descriptions of each of your values as succinct as possible. For example, one of Nike's core values is innovation. Nike's description of innovation(purpose.nike.com/innovating): “To make big leaps, we take big risks.” Easy to understand and easy to remember. Eighth, connect your values to the performance objectives of everyone in the company. Reward adherence to the values and support employees who develop ways to strengthen your values. One other important point to keep in mind: consumers now expect brands to align with their values, not the other way around. Why do prices for SEO Services differ so much?
Brands that lose sight of this and believe that they are in the business of changing how society thinks about a subject on which they have zero expertise or credibility in the eyes of the consumer stand to lose money and trust. Therefore, in the beginning of your process to develop your brand values, immerse yourself in the lives of your customers. Become better listeners and participants in their lives. Learn what their needs and wants are; learn what is most important to them. Find out about their values and learn their vocabulary. And then do the same with your employees. Together, they will give you a strong base of understanding you can use to develop your own values. Recently, I came across this great place for Freelance SEO .