Date Tags business

I could, of course, use the example of so many of my past friends, classmates and batch mates who I have been able to trace through Facebook in the past few years, and who have been a source of joyful nostalgic memories, but I will use a far more utilitarian example from my professional network built using LinkedIn. A few years ago, when I was starting to write my first book on Green Supply Chains, I faced a seemingly insurmountable problem. While I already had most of the material and content from my previous work, I did not know how to shape it into a book for publication. More importantly, I had no knowledge about how to market the book to the publishers, negotiate with them, persuade influential people to read the book and give suggestions for its improvement and finally provide endorsements for the dust jacket and marketing of the book. However, I was aware of a new online professional network that was just starting to become popular - called LinkedIn. I joined a few relevant professional groups and started making contacts, asking questions and discussing the ideas. Very soon, I had found an excellent co-author (Stuart Emmett), more than 40 people who agreed to read and provide feedback and suggestions to improve, and more than 20 people who agreed to provide suitable case-studies for inclusion in the book. What is ironic is that nearly everybody who agreed to contribute kept their commitment - in full and without much prompting. In my professional career of running large scale strategic transformation projects, I have not seen this amount of buy-in and commitment from the highly regarded and even more highly paid professionals who usually work with me on our projects. I can truly say that the professional network provided and nurtured by LinkedIn was primarily instrumental in finishing and publishing the book and its relative success. We will see many such examples of success deriving out of networks in business and economy. The key ingredient contributed by the networks goes much beyond the simplistic concept of Synergy; I call it Synchronicity. Readers who are familiar with Carl Jung's work will be gratified to see his contribution finally acknowledged in a book about creating practical business outcomes. First articulated by Carl Jung in the psycho-analytical realms - the concept of Synchronicity is frequently used in metaphysical and pseudo-physical context. In our discussion here, we will take only some of the meanings which Jung attributed to the term Synchronicity and compare and contrast them with both Synergy and its poorer cousin, Accretion. Our intent here is to create a platform for showcasing the magic inherent in good networks and discern the reasons why these magical networks are so valuable.As I think about this topic, research it and jot down my notes, I am overwhelmed by the power of this idea itself. It appears that a whole new book would be required to do full justice to this topic alone. However, here we will stick to our original intent for this particular book, which is very practical and business oriented; I will use a tabular format to summarize my thoughts, and follow the table with a brief discussion of the key points. Readers who want to discuss and develop these ideas further are welcome to contact me using the website or email address provided. While researching this topic, I noticed a few academics and thinkers making a vague connection between synergy and synchronicity - which is quite heartening. However, the distinctions between the two concepts are neither clear nor well-articulated. A listing in the business directory can help to boost your business' profile on the internet.