Losing the Plot
Many Web developers will gladly take your money and create a Mobile Website for a Website that has no purpose in the Mobile device market.
Conducting a survey with your Visitor/Customer base to see if they would find a Mobile platform beneficial, is important for establishing whether a Mobile Website is even required.
If required, finding out what your customers would like most from a Mobile service can enable you to get it right first time.
Not creating a Mobile Website
Initially it appears daunting, dealing with completely different rules that are required to make a Mobile Website usable, practical and purposeful, however if your competitors are generating business with Mobile devices, 'Do It', do not wait until you have no business.
It takes no time to lose the Web presence created from hard work, by not being a leader when it comes to embracing technology that Customers, Visitors and Surfers are using in their everyday lives.
Not conducting Tests or Surveys
The purpose of a web developer is to make sure that the Website service or product is as accessible as possible. How usable a Website is can vary, this is why not testing a Mobile website on the target audience is a mistake. Testing so it is understood what the Visitor or Consumer wants is the only method to ensure the Mobile Website is a usable success.
Do not try to second guess your Visitors browsing habits!
Website Design Online Visitor and User Behaviour
Conducting research to see what a competitor is doing is essential. Take note of Mobile elements which stand out the most. Combine these elements of competitor Mobile Websites and you will get a Mobile Website which will provide a Visitor or Customer a complete service.
There are a variety of software packages which can be extremely useful for web developers who are looking to create user friendly Mobile Websites.
Not using KISS
The 'KISS' principle, (keep it simple stupid), is an idea that suits Mobile web design. Make link and navigation easy. Limit the links on each page.
Mobile users are used to following a Menu. With this in mind create Links or Menus to follow for each target service or product category.
A main Menu with Ten to Twelve Links per page should be considered a maximum. If you require Links from a Linked Category, Product or Service, use Tags or Category Links that appear at the foot of the page.
A principle mistake that a Mobile web developer can make is designing a Mobile Website as if designing a normal Website. Relying on Flash and video content, although the most modern phones, (e.g. blackberry and iPhone), cannot handle Flash or some video content properly yet, will result in a Mobile Website not getting the usage the target purpose is designed for.
Forms should be brief, (think 'no keyboard'), over elaborate forms will get no input.
Mobile Website mirrors of existing Websites can be disappointing as they eliminate services that Visitors use most. Serving Customers with what is more practical and usable to them is the only way to expand a Mobile business. Many Surfers are beginning to use the Desktop or Laptop computer as a Project based tool, as opposed to a shopping tool.
With articles there may be a need to spread content over many pages. Reading a lot of content on limited displays can be challenging, so create links from long articles to other pages so the reader feels as though the progression is natural.
More is less with Mobile Websites. Even with 3G connections, slow Internet connection speeds and limited bandwidth allowances, a large amount of pictures can be pointless. Mobile surfing impatience is normal, due to the nature and purpose of Mobile devices.
Website Design Online Visitor and User Behaviour
Good structure of content is essential. Many Visitors only go online with a Mobile if they have a reason to get something or they want to obtain information. They need to do this as quickly and easily as possible, images will hamper this process.
No Mobile Domain
Registering a '.mobi' domain for a Mobile Website is one possibility. As inputting text into a Mobile device can be difficult, the shorter the name the better.
The alternative for an existing domain are sub-domains of the existing domain name, used for Mobile devices.
This website has four sub-domains, (imode, iphone, pda and wap), as Mobile devices are automatically detected, a user need only enter thenetweb.co.uk into a Mobile browser and they will be taken to the appropriate Mobile device Website.
As Stats show it is very rare for Visitors to reach a Website, (without established branding or unless recommended), without a Search engine. Mobile sub-domains will get your Mobile Website found by the major Search engines.
Not following Mobile innovation
If new to the Mobile web, there is a lot of support, literature and articles, which can be found on the Internet which can keep you 'up to date' with the changing pace of portable Internet navigation and device innovation.
Subscribe to those better quality feeds and newsletters so that you can be kept informed of possible changes and new innovation.
Update a Mobile Website as new innovation arises, (here comes 4G for example), to ensure that your site evolves with the new technology.
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